It’s Electric: Luxury Micro-Current Beauty Device Brand ReFa Expands Into Skincare

Known for their luxury micro-current devices for the face and body, the brand ReFa was inspired by the simple question of whether or not an at-home beauty device could replicate the professional massage techniques one would receive from an aesthetician during a facial. After the first ReFa roller was launched in 2009, they learned the answer to that question was a resounding yes.

Fast-forward to today, and ReFa rollers have achieved cult status among the beauty savvy set. ReFa Brand Director, Rie Iimura adds, “Due to their high quality and word of mouth, our rollers quickly gained popularity among consumers and beauty magazines—many of which featured ReFa as the newest beauty ‘must-have.’ Today, ReFa rollers are included as an official gift in the GRAMMY Awards® Gift Lounge.”

I have been using my ReFa Carat roller for years and I love it. (I wrote about it a few years back, which you can read here). The quality is impeccable, the design is beyond thoughtful, the use is intuitive, and the results are immediate and accumulative. The features on my face and body look more defined each time I use it. I recently got the CAXA RAY, which incorporates a Gua Sha feature on the device that allows users to incorporate the ancient Chinese technique that promotes circulation, stimulating the body to heal itself and it is quickly becoming my new favorite.

Iimura tells me, “We spent years studying facial features and the benefits of Gua Sha and we applied what we learned to the CAXA RAY. It’s Release Lift technology scoops and kneads the skin in order to release facial tension for a firmer, more contoured appearance. By combining rollers and micro-current with two CAXA lines, this device breaks away from our traditional roller designs for an original and effective at-home contouring treatment.”

“Micro-current is very close in nature to the bioelectric current running through all of our bodies,” explains Iimura. “In addition to having several therapeutic effects on the muscles, it can help release tension in the facial muscles, which in turn can provide skin with a firmer and more radiant appearance. The micro-current generated by the solar panels in ReFa devices is very low, and will not cause any discomfort to the user.”

With twelve rollers for the face and the body, the brand decided to branch out into a few new areas. ReFa recently stepped into the facial cleansing device space with ReFa Clear. When I asked what made them pivot Iimura tells me, “We were inspired to get into the facial cleansing space after our research revealed that hand washing can cause long-term damage to the skin on our faces. We then spent five years developing the gentlest yet most effective facial cleansing device imaginable using proprietary Japanese technology: the ReFa CLEAR.”

What makes ReFa Clear different from the other facial cleansing devices in the market is that it uses the world’s first Sonic Ion technology, which brings dirt, grime, and makeup residue that has accumulated in the pores to the surface of the skin where it’s gently removed without causing any friction or skin damage.

“3D Sonic Motion refers to the elliptical brush movement of the ReFa CLEAR, which when combined with horizontal and vertical sonic vibrations effectively removes dirt and grime from the fine ridges of the skin as well as the pores,” explains Iimura. “Meanwhile, the brush head of the ReFa CLEAR contains ultra-fine KUMANOFUDE bristle tips of varying lengths, which perfectly conform to the uneven surface of the skin for close and comfortable cleansing without stripping.”

I have had to stay away from all of the other bristled facial cleansing devices due to the fact that they can irritate my sensitive skin. ReFa Clear on the other hand doesn’t irritate my skin at all. To be transparent, I only use it on my t-zone where my pores have a tendency to get congested—especially in the summer months with sunscreen. But, using this device a few times a week has completely upped my cleansing game. When I use the device in conjunction with ReFa Cream Wash, a very lathering cleaner that doesn’t strip the skin—my pores are left extra squeaky clean.

Another area the brand is headed is into internal beauty with the recent launch of ReFa COLLAGEN ENRICH, which is a low-molecular collagen developed in partnership with Fujifilm. “Each elegantly-designed, 480mL bottle contains 160,000mg of high-purity, low-molecular, concentrated collagen in a great-tasting, fruit-flavored formula that’s delicious on its own, in smoothies or in cocktails,” says Iimura.

To give you an idea of how concentrated ReFa’s collagen is: to match the 160,000mg of collagen in one bottle of ReFa COLLAGEN ENRICH, you would have to drink 160 bottles of a typical collagen drink. Iimura continues, “Only the highest-purity collagen is used in ReFa COLLAGEN ENRICH, which is extracted first in the purification process. Its low-molecular weight makes the collagen in ReFa COLLAGEN ENRICH easier for the body to absorb.”

While ReFa was seeking the best collagen sources available their search led them to FujiFilm. Iimura explains, “When we were sourcing the best collagen we could find, our research led us to Fujifilm. Between their raw material procurement capabilities and R&D, they’re one of the world’s top producers of collagen. Our partnership with them ensures that we will consistently be able to deliver a superior-quality collagen supplement.”

When I ask Iimura what folks can expect from the brand moving forward she tells me, “We see ourselves moving beyond skincare and devices meant for home use into the development of product lines that are ideal for use at work, while traveling, and in various other scenarios where portability is paramount.”

Iimura continues, “We will work toward our brand vision of ‘Releasing Beauty’ while continuing to develop the concept of ‘United Beauty’, by which we mean combining our beauty devices with our skincare products for optimized benefits and quicker results. Beyond that, we will continue to deliver Japanese technology to the world through the development of products that can help visibly enhance our customers’ inner and outer beauty.”

[“source=forbes”]